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PRIVACY POLICY


Last Updated: October 21, 2026

INTRODUCTION This Privacy Policy (“Policy”) describes how your information is processed by MoMi (“we”, “us” or “our”). This Policy contains details about how MoMi collects information about you when you visit any of our websites where this Policy is posted or linked to (each of which is a “Site”), visit our physical retail stores, participate in our loyalty programs, or otherwise contact or interact with us online or offline. This Policy collectively refers to every Site, physical store, and all online services as the “Services”. This Policy also explains how MoMi uses and shares your information, as well as your ability to access and control certain uses of it.

1. CHANGES TO THIS PRIVACY POLICY MoMi may make changes to this Policy at any time. When we do, we will post the change(s) on our Site. Please visit this page from time to time so that you will be aware of any changes. Any changes will be effective once the revised Policy has been posted on our Site unless otherwise specified. It is your obligation to ensure that you read, understand, and agree to the latest version of the Policy.

By continuing to use our Services after any changes are made to this Policy, you are accepting the changes to the Policy. If any of the changes are unacceptable to you, you should stop using our Services.

2. SERVICES WE PROVIDE Our Services include all services and products delivered on or through our Site and in our physical retail stores. This encompasses the sale of fashion and lifestyle accessories, as well as the administration of our customer loyalty programs. MoMi operates both online through our e-commerce platforms and in-person through our physical retail locations.

3. INFORMATION WE COLLECT We collect personal information, as defined below, in the following ways:

Personal Information You Provide The personal information we collect from you depends on how you use our Services. Personal information is generally defined as information that, by itself or in combination with other information, may be able to identify you or could reasonably be associated with you or your accounts, and includes any information about you that is associated with such information.

There are areas of our Services where you may be asked to provide MoMi with personal information. For example, we may collect personal information such as your name, mailing and/or shipping address(es), email address, telephone number, credit/debit card number or other payment information, and information about your purchases when you:

  • Create a Site account or join or participate in our customer loyalty program through the Services;

  • Purchase accessories or other products online at our Sites or in our physical retail stores;

  • Communicate with MoMi or contact us with questions, complaints, or other inquiries;

  • Complete an email sign-up box or opt-in to receive SMS/MMS messages from us;

  • Sign up to receive newsletters and other promotions;

  • Participate in contests, marketing campaigns, or surveys;

  • Inquire about or apply for employment [or a franchise opportunity].

Information Automatically Collected MoMi may collect certain personal information and other information automatically when you interact with our Site, email, social media accounts, or online advertising. This information is collected through the use of third-party technologies, including Wix, Google Analytics, cookies, web beacons, clear GIFs, pixel tags, log files, HTML5, and other technologies. Such automatically collected information may include: your browser type and operating system; web pages you view; links you click; your Internet Protocol (“IP”) address or Media Access Control (“MAC”) address; mobile device identifier; geolocation information; device model; the length of time you visit or use the Site; and the referring webpage that led you to our Site.

Cookies and Other Tracking Mechanisms We and our third-party service providers (such as Wix) use cookies and other tracking mechanisms to evaluate how you use the Site or other online Services. We may combine this information with personal information we collect from you (and our third-party service providers may do so on our behalf).

  • Cookies: Cookies are small files that are transferred to your computer through your web browser to help keep track of your visits. Some cookies allow us to make it easier for you to navigate our Services, log in faster, process your online transactions, verify your identity, or track your activities at our online Services. You can control cookies through our cookie consent tool or by consulting your browser and/or computer instructions. Please note that if cookies are not enabled, it could affect how the Site or other online Services appear and/or operate for you.

  • Clear GIFs, pixel tags, and other technologies: Clear GIFs are tiny graphics with a unique identifier, and these technologies function in a way that is similar to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs in connection with our Site or other online Services to track the activities of visitors, help us manage content, and compile statistics about usage. We and our third-party service providers also use clear GIFs in HTML emails to our users to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Third-Party Analytics We may use third parties’ analytics and tracking tools to better understand who is using the Services, how people are using the Services, how to improve the effectiveness of the Services and related content, and to help us or those third parties serve more targeted advertising to you across the Internet. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. For more information on how Google Analytics handles the information it collects, please see Google’s privacy policy at https://policies.google.com/privacy. If you would like to opt-out of making your online activity available to Google Analytics, you may be able to install the Google Analytics opt-out browser add-on available at https://support.google.com/analytics/answer/181881.

Third-Party Ad Networks/Targeted Advertising MoMi may use advertising networks to serve advertisements on our Site and on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested based on your browsing and purchase history. These third-party services are governed by each third party’s privacy policy, not this Policy. You can control the collection and use of information by us and third parties for targeted advertising purposes through the cookie consent management tool available on our Site.

You may go to the Digital Advertising Alliance of Canada (“DAAC”) Opt-Out Tool for information about opting out of targeted advertising. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page.

MoMi uses Google’s advertising services to collect and access certain demographic and internet data about your visits to our Sites and third-party websites. You may opt out of these Google advertising features by using Google’s ad settings at https://www.google.com/settings/ads.

Information Collected from Other Sources & In-Store Technologies We may collect information from trusted third parties, such as our marketing partners or other sources, to update or supplement the information that you provide or that we collect automatically. This may include information to validate or update your shipping address or other demographic information.

Telephone calls to and from our customer service help desk may be recorded for training and support purposes and, when they are, you will be notified at the outset.

We may collect personal and other information through various types of technologies used in our physical retail stores. These can include our point-of-sale systems (through which we collect transaction and loyalty information), video surveillance (which we use for safety, security, and loss prevention purposes), or other similar types of technologies. For example, we may use technology that recognizes the Wi-Fi or Bluetooth MAC address of a visitor to our store so that we can better understand foot traffic patterns, optimize store layouts, and improve customer service.

4. HOW WE USE INFORMATION We use personal and other information collected from or about you for any of the following purposes:

  • To provide our Services to you, including fulfilling your orders, processing payments, and managing retail transactions;

  • To process and track returns and exchanges, and to detect and protect against error or fraud;

  • To improve your online and in-store shopping experiences, to tailor the content and information that we may send or display to you, and to otherwise personalize your experiences while using the Services;

  • To review the usage and operations of our Services, develop new accessory lines or services, and conduct analysis to enhance or improve our Services;

  • For tailored marketing and promotional communications such as newsletters and special offers, or to otherwise contact you about products or information we think may interest you;

  • To process and administer our customer loyalty program;

  • To communicate with you about surveys, contests, sweepstakes, and other promotions;

  • To protect the security or integrity of the Services and our business;

  • To comply with legal obligations, as part of our general business operations, and for other business administration purposes;

  • To communicate with you regarding any changes to this Privacy Policy or our agreements, terms, or policies.

We may anonymize and/or aggregate personal information so that it is no longer considered personal information, and we may use and disclose the anonymized and/or aggregated information for any purpose; and/or for other purposes disclosed at the time you provide your information or otherwise with your consent.

5. INFORMATION WE SHAREA. Service Providers In the course of providing our programs, products, promotions, contests, events, and other aspects of the Services, MoMi may share personal information with service providers. These service providers help us operate our business, technology systems, and e-commerce operations (e.g., Wix, payment processors like PayPal or Stripe, data hosting, email deployment, and marketing analysis).

B. Third Parties MoMi may provide certain aspects of the Services through arrangements with third parties. Your personal information may be shared with the applicable third party, subject to their own privacy policies. Examples include:

  • Fraud Detection and Prevention: We use Google reCAPTCHA to detect and prevent fraudulent transactions and abuse on our Site.

  • Co-Branded Relationships & Promotions: We may share information with third parties if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, or survey.

  • Sweepstakes, Contests, and Promotions: If you choose to enter into one of our promotions, we may disclose your information to third parties (such as prize suppliers) in connection with the administration of such promotion.

C. Other Permitted Reasons

  • Business Transfers: If we are acquired by or merged with another company, or if all or any portion of our business, assets, or stock are transferred, we may transfer the information we have collected from you to the acquiring entity.

  • To Comply with Law or in Response to Legal Process: We may disclose your information to comply with Canadian or foreign laws, court orders, subpoenas, or to cooperate with law enforcement.

  • To Protect MoMi and/or Others: We may disclose information where we believe it is necessary to investigate or prevent illegal activities, suspected fraud, threats to safety or property, or as evidence in litigation.

  • User Generated Content: If you post content on our Site or social media pages, it may become publicly available. We cannot prevent copied usage by others.

6. YOUR RIGHTS AND CHOICES REGARDING YOUR INFORMATION In connection with our collection and use of your personal information, you have the right to request access to or correction of the personal information in MoMi's custody or control and to withdraw your consent to the collection, use, or disclosure of your personal information. These rights are subject to applicable legal and contractual restrictions.

Opt-Out Preferences If you do not want to receive marketing emails or SMS/MMS messages from MoMi, you may opt out by using the unsubscribe link provided in our emails or by submitting a written request to us using the contact information below. If you opt-out of marketing messages, we may still send you transactional messages about your account, rewards earned, or order fulfillment.

7. DATA SECURITY AND RETENTION Personal information is maintained on our servers or those of our service providers and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this Privacy Policy. MoMi implements reasonable physical, administrative, and technical safeguards designed to secure your personal information from loss, unauthorized access, or disclosure.

While MoMi takes the issue of protecting your personal information seriously, please be aware that security cannot be totally guaranteed. You should exercise discretion in what information you disclose online. We retain personal information for a reasonable amount of time in order to fulfill the stated purpose for why the information was collected, or for periods of time required by law.

8. CHILDREN Our Services are not designed for, directed at, marketed to, nor intended for, children under 13 years of age. MoMi does not knowingly collect any information from children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.

9. INTERNATIONAL CONCERNS Our Services are primarily meant for individuals within Canada. If you provide information to us from outside these jurisdictions, you do so at your own risk. You also understand that, by providing any information on the Site, such information will be transmitted to, and stored in, Canada or the United States via our third-party service providers, and may be accessible to law enforcement and national security authorities of those jurisdictions.

10. THIRD-PARTY CONTENT, LINKS, AND PLUG-INS Certain parts of our Services may have links to third-party websites or apps, which are not controlled by MoMi. We are not responsible for their privacy practices. MoMi may also allow interaction between our Services and social media providers (e.g., "Like" buttons). Please consult the privacy policies of such third-party providers before using them.

11. CONTACT US If you have any questions, comments, or requests regarding this Privacy Policy, your personal data, or to reach our Privacy Officer, please contact us exclusively by submitting your inquiry through the following link: Contact Us.

Disclaimer: While this policy has been edited using best practices for Canadian privacy compliance (PIPEDA), it is highly recommended that you have a licensed legal professional in your specific province review this document prior to publishing, particularly to ensure strict compliance with Quebec’s Law 25 if you ship to or operate physical stores in Quebec.